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HomeBig DataSoftbrain supplies superior analytics to gross sales prospects with Amazon QuickSight

Softbrain supplies superior analytics to gross sales prospects with Amazon QuickSight

It is a visitor put up by Kenta Oda from SOFTBRAIN Co., Ltd.

Softbrain is a number one Japanese producer of software program for gross sales pressure automation (SFA) and buyer relationship administration (CRM). Our principal product, e-Gross sales Supervisor (eSM), is an SFA/CRM software that gives gross sales assist to over 5,500 corporations in Japan. We offer our gross sales prospects with a one-stop supply for data and visualization of gross sales exercise, enhancing their effectivity and agility, which results in better enterprise alternative.

With growing demand from our prospects for analyzing information from completely different angles all through the gross sales course of, we would have liked an embedded analytics software. We selected Amazon QuickSight, a cloud-native enterprise intelligence (BI) software that means that you can embed insightful analytics into any utility with custom-made, interactive visuals and dashboards. It integrates seamlessly with eSM and is simple to make use of at a low price.

On this put up, we talk about how QuickSight helps us present our gross sales prospects with the insights they want, and why we contemplate this enterprise resolution a win for Softbrain.

There have been 4 issues we had been on the lookout for in an embedded analytics answer:

  • Wealthy visualization – With our earlier answer, which was constructed in-house, there have been solely 4 varieties of visuals, so it was troublesome to mix a number of graphs for an in-depth evaluation.
  • Improvement velocity – We wanted to have the ability to shortly implement BI functionalities. QuickSight requires minimal improvement resulting from its serverless structure, embedding, and API.
  • Price – We moved from Tableau to QuickSight as a result of QuickSight allowed us to offer information evaluation and visualizations to our prospects at a aggressive worth—guaranteeing that extra of our prospects can afford it.
  • Ease of use – QuickSight is cloud-based and has an intuitive UX for our gross sales prospects to work with.

Innovating with QuickSight

Particular person productiveness have to be enormously improved to maintain up with the shifting labor market in Japan. At Softbrain, we intention to innovate utilizing the most recent expertise to offer science-based insights into buyer and gross sales interactions, enabling those that use eSM to be way more productive. Gross sales reps and managers are in a position to make knowledgeable choices.

By utilizing QuickSight as our embedded analytics answer, we will supply information visualizations at a a lot cheaper price level, making it way more accessible for our prospects than we might with different BI options. Once we mix the method administration system provided by eSM with the intuitive person expertise and wealthy visualization functionality of QuickSight, we empower prospects to know their gross sales information, which sits in Amazon Easy Storage Service (Amazon S3) and Amazon Aurora, and act on it.

Seamless console embedding

What units QuickSight aside from different BI instruments is console embedding, which suggests our prospects have the flexibility to construct their very own dashboards inside eSM. They’ll select which visualizations they need and take an in-depth have a look at their information. Gross sales technique requires agility, and our prospects want greater than a set dashboard. QuickSight presents freedom and adaptability with console embedding.

Console embedding permits eSM to be a one-stop supply for all the knowledge gross sales reps and managers want. They’ll entry all of the analyses they should make choices proper from their net browser as a result of QuickSight is absolutely managed and serverless. With different BI options, the person would want to have the shopper utility put in on their laptop to create their very own dashboards.

Empowering our gross sales prospects

With insights from QuickSight embedded into eSM, gross sales reps can analyze the hole between their finances and precise income to construct an motion plan to fill the hole. They’ll use their dashboards to research information on a weekly and month-to-month foundation. They’ll share this data at conferences and discover the info to determine why there could be low attainment for sure prospects. Our prospects can use eSM and QuickSight to know why win or loss alternatives are growing. Managers can analyze and examine the efficiency of their gross sales reps to study what high-performing reps are doing and assist low performers. Gross sales reps can even consider their very own efficiency.

Driving 95% buyer retention price

All of those insights come from placing gross sales information into eSM and QuickSight. It’s no secret that our prospects love QuickSight. We will boast a 95% buyer retention price and supply QuickSight as an embedded BI answer at largest scale in Japan.

To study extra about how one can embed custom-made information visuals and interactive dashboards into any utility, go to Amazon QuickSight Embedded.

Concerning the writer

Kenta Oda is the Chief Expertise Officer at SOFTBRAIN Co., Ltd. He’s in accountable of latest product improvement with eager perception on higher buyer expertise and go-to-market technique.



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