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Netflix’s password sharing crackdown coming to the US

Netflix’s controversial password sharing crackdown is about to return to the US and different international locations. In its quarterly earnings report right now, Netflix revealed that it’s going to broaden its paid password sharing system to the US inside the subsequent three months. Head beneath for the complete particulars on what this implies…

Netflix’s password sharing crackdown is increasing

The brand new system, which is at the moment accessible in 4 international locations, prevents customers from sharing passwords with folks outdoors of their households by requiring a tool logged right into a Netflix account to log into the house Wi-Fi community of that account at the very least as soon as each 31 days.

Netflix makes use of knowledge similar to IP addresses, account exercise, and gadget IDs to “decide whether or not a tool signed into your account” is definitely related to the account’s main location.

To make sure uninterrupted entry to Netflix, connect with the Wi-Fi at your main location, open the Netflix app or web site, and watch one thing at the very least as soon as each 31 days. This creates a trusted gadget so you possibly can watch Netflix, even whenever you’re away out of your main location.

If you’re away out of your main location for an prolonged time period, your gadget could also be blocked from watching Netflix. You may request a short lived entry code to proceed watching.

Within the international locations the place this coverage is at the moment applied, which embrace Canada, New Zealand, Portugal, and Spain, Netflix permits customers to pay an additional month-to-month charge for a “sub-account” for folks they don’t reside with.

In a word to shareholders, Netflix mentioned that it has been “happy with the outcomes” of its measures to dam customers from sharing passwords thus far. In Canada, for instance, Netflix says that its “paid membership base is now bigger than previous to the launch of paid sharing.”

As such, it’s “planning on a broad rollout” to extra international locations, together with the US, in Q2. Because of this beginning someday between now and the top of June, Netflix will implement its password sharing crackdown in the US and quite a few different international locations. The complete checklist hasn’t been introduced simply but, however Netflix has confirmed that the US is included.

Netflix additionally reiterates right now that there are over 100 million households at the moment sharing passwords, which “undermines our skill to spend money on and enhance Netflix for our paying members.”

Forward of the implementation of anti-password sharing options, you possibly can go to your Netflix account settings to view units at the moment logged into your account. This web page additionally confirmed particulars on the placement and IP addresses of these units. This location data is what Netflix will use when figuring out the “main location” of your account and related units.

Is Netflix’s account sharing crackdown going to have an effect on how you utilize the streaming service? Tell us within the feedback.

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