March 28, 2023
PRESS RELEASE
Apple Gangnam will welcome first prospects this Friday, March 31 in South Korea
Apple celebrates the dynamic Gangnam District with a particular Right now at Apple session that includes Ok-pop group NewJeans
SEOUL Apple at this time previewed Apple Gangnam, positioned in Seoul’s bustling, world-famous Gangnam District. Apple Gangnam will provide an thrilling area for purchasers to find Apple’s unimaginable lineup of services and products, obtain distinctive help from extremely educated workforce members, and take part in free Right now at Apple classes to discover ways to get probably the most out of their merchandise.
“At Apple, we’re all the time innovating to offer the most effective expertise for our prospects, and we’re so excited to open Apple Gangnam and share the most effective of Apple with much more folks in Seoul,” stated Deirdre O’Brien, Apple’s senior vp of Retail. “Our unimaginable workforce members sit up for connecting with prospects and serving to them discover new methods to unleash their creativity with our superb services and products.”
Apple Gangnam has almost 150 extremely expert retail workforce members who collectively converse greater than a dozen languages. They’re all prepared to assist prospects discover and get their palms on the most recent Apple merchandise, together with the brand new iPhone 14 lineup with its highly effective digital camera options and groundbreaking security capabilities. Groups may even assist prospects benefit from key retail providers, together with the Apple Commerce In program, month-to-month financing choices, and Apple Pay, which lately launched in South Korea.
Apple Gangnam shall be an thrilling academic hub for individuals with a various Right now at Apple providing in a roundtable setting for a extra personalised buyer expertise. Attendees can uncover options on the most recent Apple merchandise and discover ways to get began on their new gadget, or be part of Apple Creatives for classes targeted on GarageBand and Spatial Audio. For designers, photographers, musicians, and even first-time Apple prospects, Apple Gangnam has a various providing of Right now at Apple classes similar to:
- Abilities: Getting Began with Mac.
- Music Abilities: Getting Began with GarageBand.
- Artwork Abilities: Sketching Concepts in Notes.
- Photograph Lab: Directing the Portrait.
Members can register for a Right now at Apple session at apple.com/kr/at this time/gangnam.
Starting April 1, music followers will have the ability to expertise the magic of Spatial Audio in a limited-time Pop-Up Studio, that includes rising Ok-pop group, NewJeans, from ADOR. On Friday and Saturday evenings — on the hour, each hour from 5-7 p.m. — attendees shall be handled to a particular listening session that includes their hit monitor “OMG (Apple Music Version).” Throughout the 15-minute session, individuals will expertise the industry-leading sound high quality of Spatial Audio. The model of the tune shall be accessible solely on Apple Music.
Situated within the traditionally wealthy and fast-moving neighborhood of Gangnam in Seoul, Apple Gangnam includes a uniquely designed double-height façade with a totally new gradient frit and mirrored coating remedy that blurs the transition from high to backside and shifts in look throughout completely different instances of day or seasons.
Apple Gangnam is designed with supplies sourced from the area, together with the tables, wooden function wall, brand, façade glass, stone partitions, and flooring. Like all Apple amenities, Apple Gangnam and Apple’s operations in South Korea run on 100% renewable vitality and are carbon impartial.
In celebration of Apple Gangnam’s opening, prospects are inspired to hearken to a curated Apple Music playlist that encapsulates the neighborhood’s vitality of artistic inspiration and discover a bespoke assortment of flicks and TV collection on Apple TV impressed by new beginnings.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. This previous yr, Apple Myeongdong debuted Apple’s first-ever Ok-pop Right now at Apple Remix session that includes Ok-pop supergroup SEVENTEEN, and Apple Jamsil at Lotte World Mall opened in December. Apple additionally launched the Apple Developer Academy and Apple Manufacturing R&D Accelerator in Pohang final yr, offering instruments for the following era of app builders to be a part of the thriving app economic system and providing free academic and coaching packages for small- and medium-sized companies throughout the nation. And simply final week, the long-awaited Apple Pay launched in South Korea, the place prospects can expertise this service in all 5 Apple Retailer places.
Apple Gangnam will welcome its first guests on Friday, March 31, at 5 p.m. native time. Apple Gangnam’s grand opening is by reservation solely. Registration begins on March 29 at 8 a.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
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